Digital Transformation

Digital Business Transformation is the means to drive net new revenues through innovative business models powered by digital technology. Digital success requires organisations to anticipate and influence customer behaviours, create relevant products and services, operate with agility, and foster a culture of differentiated thinking and rapid execution.
MDS CADS understands that organisations with the right guidance and execution, can navigate the journey confidently. Our practitioners will align the transformation journey with your organization’s priorities, assess your digital readiness, optimise operations for richer customer experiences, and create a tailored digital transformation plan with a clear strategy, execution roadmap, and KPIs.
Our approach that blends deep business expertise with a customer-centric focus, delivers the following advantages to our customers:
- Contextual Expertise: We explore approaches to address existing challenges through a comprehensive understanding of the context and constraints of our customer’s business. Experts ensure that the digital strategy addresses the objectives and goals of your organization and meet the expectations of your business.
- Results-Orientation: Our experts understand that every investment must deliver a measurable business value. Hence, instead of a templatized approach, our recommendations and solutions are practical, innovative, customized and consider the long-term perspective of our customer’s business. We invest in building trust and take ownership of outcomes. True to our values, we will work with you not just on specific engagements but as long-term partners on your enterprise journeys.
- Industry & Domain Coverage: Our experts, having held Executive positions at global organizations, cover a wide range of industries, business and technology domains. You can lean on MDS CADS for a range of services – Digital strategy definition and delivery enablement, technology modernization, defining the AI blueprint, business process (re)design and automation, managing risks, people and culture transformation, and program management.
- Diverse Partner Ecosystem: MDS CADS works with a range of Partners to help customers build differentiating capabilities. These partners deliver results through innovative ways of working. Examples of these include adopting Design Thinking for strategy definition, using a patented framework for successful implementation of AI in the enterprise, new models for transforming people and culture, and incorporating lessons from digital programs to deliver complex solutions like Digital Twins.
- Start-Ups: Success on digital journey requires a ‘fail fast, learn fast’ approach. MDS CADS has a working arrangement with T-Hub, one of the world’s largest Start-Up Accelerators. Our customers can foster innovation by working with Start-ups and co-develop business solutions. This model spurs the creation of novel products and services and helps customers respond to changing business demands.Â
- Contextual Expertise: We explore approaches to address existing challenges through a comprehensive understanding of the context and constraints of our customer’s business. Experts ensure that the digital strategy addresses the objectives and goals of your organization and meet the expectations of your business.
Service Name | Service Description | Service Components | Business Outcomes |
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Digital Business Transformation Strategy |
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Business Process Design & Automation |
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Customer Experience Strategy |
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Business Model Innovation |
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Lawrence Yandrofski
- Seasoned executive with 30+ years specializing in IoT, video analytics, and smart city initiatives.
- Expert in digital transformation and cloud services across telecommunications, utilities, and energy sectors.
- Demonstrated success in architecting and deploying smart services, including IoT integration into building and estate infrastructure.
- Skilled in developing go-to-market strategies for cloud platforms and navigating complex stakeholder environments.

Andrew Hamilton
- Founder of DDX, a specialist in smart-city programs. DDX is a Partner of MDS CADS
- Andrew brings over 30 years of experience in large-scale digital transformation initiatives and the integration of IoT platforms
- Led the design and implementation of the Smart Digital Blueprint for One Bangkok, managing over 287,000 sensors and 1 million data points across 23 different systems work packages.
- Has held senior positions at Hitachi Asia Ltd., Hitachi Consulting, PwC, Grant Thornton and BearingPoint.
- Bachelors degree in Metallurgy from the University of Sheffield and a Certified Lead Quality Assurance Auditor for ISO 9001